Controversial Super Bowl Ad Hits Home

STATELINE (WIFR) -- The gun control battle hit the small screen during Sunday's big game. Now a new commercial sponsored by a national coalition called “Mayors Against Illegal Guns" is creating a lot of debate today.

Rockford Mayor Larry Morrissey is a part of that organization.

Some argue children should not have been used in the ad in an effort to evoke emotion on such a heated topic. The $100,000 Super Bowl commercial may have only aired in the Washington D.C area, however, it's impact is reaching further then the nation’s capitol.

Rockford mayor Larry Morrissey and DeKalb’s city leader are both apart of " Mayors Against Illegal Guns" which is the national organization behind the ad. The 30 second spot narrated by a child's voice features NRA president Wayne LaPierre, asking for universal background checks at a 1999 congressional hearing. Now LaPierre says gun laws requiring those checks are ineffective at keeping guns out of the hands of criminals. We made several attempts to reach Morrissey today, however his opponents in the mayoral race are weighing in on the ad.

"We all know that most gun crimes are committed by gang members who don’t exactly buy their guns at gun shows so I don’t know if targeting gun owners in that matter through background checks will have an effect on the problem,” said Republican mayoral candidate Michael Kleen.

Democratic mayoral candidate Jim Hughes says he was also not happy about how children were used in the ad, however, Dekalb's mayor, who is also a part of the group behind the spot, says he thinks the spot sends a message to the community that city leaders care about gun violence.

While in Minneapolis today, the President addressed the issue. Obama is pushing several proposals, one that would limit how many bullets gun clips can hold and a ban on military assault rifles.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
23 WIFR 2523 North Meridian Road Rockford, IL. 61101 Business: 815-987-5300 Fax: 815-965-0981 News: 815-987-5330 Fax: 815-987-5333
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 189734551