BELOIT (WIFR) -- New numbers out today show more than 100,000 people visited Beloit last year, bringing in tens of billions of dollars to the state and thousands of jobs to area.
Organizers say every-time 250 cars cross the state-line, it supports one job in Rock County.
Tourism was up 5% in 2012 compared to the year prior. The state hopes that number will grow in 2013.
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