American TV Announces Going-Out-of-Business Sale

By: Lauren Kravets, WIFR Newsroom; AP
By: Lauren Kravets, WIFR Newsroom; AP

ROCKFORD (WIFR) – A local business that’s been in Rockford for decades is getting ready to close its doors.

American TV will shut down all of its locations, including our store on East State Street.

“I’m sure gonna miss them though.”

Sandy Berg has shopped at American since the 1990’s. She bought a recliner and two TV’s from the Rockford location. The company says the past 5 years have been difficult, blaming the economy. As a result, the Rockford and Peoria stores will close, as well as its two stores in Iowa and the remaining stores in Wisconsin. Nearly 1,000 employees will lose their jobs. Workers at Primetime Audio/Video next door say business is going well for them, but they’re still sad for American.

"I have a lot of friends that have been there, work for the one in Madison as well, at the stores there so more concerning for them trying to find new jobs, the way the economy is right now,” said Dirk Dutton, GM of Primetime Audio/Video.

A liquidation sale will begin on Thursday at all stores, so once that’s completed, they’ll close. An employee at American tells us they’ll work no later than April 30th.
Thanks to our fans on Facebook for alerting us to the closing just minutes before it was made public. If you have any other news tips, feel free to post them on our Facebook page.


MADISON, Wis. (AP) -- A Wisconsin-based furniture, appliance and electronic retail chain with stores in two other states is going out of business.

American TV & Appliance of Madison, Inc. says that after 60 years in business, the company will close it's 11 locations, terminating the jobs of nearly 1,000 people. The locations include two stores each in Illinois and Iowa and five stores, corporate offices and distribution center in Wisconsin.

American says it will close its door after it completes a liquidation sale beginning Feb. 20. American CEO Doug Reuhl says although it's a "sad moment," it's also time to recognize dedicated employees and loyal customers.

Reuhl says American's 989 employees have been notified and will remain employed through the closing process. American is filing Chapter 128 receivership to protect its creditors.


ROCKFORD (WIFR) -- American TV has announced that after 60 years it will be going out of business.

A going-out-of-business sale will begin on Thursday, February 20th at all stores to liquidate American’s entire inventory of furniture, electronics and appliances.

American says the last five years have been difficult for the business. American is filing a Wisconsin Statutes Chapter 128.Receivership for the protection of its creditors. Michael Polsky will be appointed as the receiver for the business.

During the going-out-of-business sale, American will continue to fully serve customers in the following ways:

• We will honor gift cards during the store-closing sale and provide refunds to customers who do not wish to redeem them.
• All extended warranty policies that customers purchased are valid and insured through a third-party insurance company.
• Customers who have open orders waiting for delivery will either receive delivery of their goods or a refund of their deposit.
• All products in our service center will be repaired or returned to the customer prior to our closing.

For more information, please see the attached document.


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