Alignment Rockford Names New Executive Director

By: WIFR Newsroom
By: WIFR Newsroom

Alignment Rockford’s Governing Board announced today that Bridget French has been selected as its next Executive Director.

French comes from the Rockford Area Convention & Visitors Bureau where she served on the senior leadership team as the Director of Marketing & Public Affairs. In that position French has been responsible for developing and implementing marketing, public relations, public affairs and tourism advocacy strategies. French has served with Alignment Rockford since its inception in 2010, including participating in the 2011 Alignment Institute which is held annually in Nashville, Tenn. She will begin at Alignment Rockford on June 9, 2014.

“Alignment Rockford is an organization I care about deeply and have seen firsthand the impact it has had on our public school system and in the community,” stated French. “I am honored to be part of an organization that has laid such solid groundwork for aligning the community’s resources with the Rockford Public School District’s strategic needs. I am excited to get started advancing the mission of Alignment Rockford and working with the talented staff, community members and school district professionals who make Alignment Rockford successful.”

“It was encouraging to see the high level of interest in Alignment Rockford during the executive director search,” said Monica Primm of H.R. Solution Services and a member of Alignment Rockford’s Governing Board and search committee. “I look forward to working with Bridget and am confident that she has the passion, commitment, and experience to continue Alignment Rockford’s positive direction.”

‘’Bridget has been a consistent and committed volunteer and community partner with the Rockford Public Schools,” said Dr. Ehren Jarrett, Superintendent of Rockford Public Schools and an Alignment Rockford Governing Board member. “We are thrilled to see that her considerable talents will now be completely focused on supporting the strategic mission of the Rockford Public Schools.”

“Bridget will be a great asset for Alignment Rockford. She was with us in the beginning and has been an ardent supporter,” said Laurie Preece, outgoing Executive Director. “I’m confident she will provide outstanding leadership in support of Rockford Public Schools.”


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