Food Advertising For Kids

NEW YORK (AP) -- Eleven of the nation's largest food and beverage companies say they're going to limit advertising aimed at children under the age of 12.

The companies announced the move ahead of a Federal Trade Commission hearing today stepping up the pressure on manufacturers to help curb the growing child obesity problem through more responsible marketing.

Under the self-imposed rules, the companies pledge not to use licensed characters in their ads unless the ads promote healthier products.

The head of the F-T-C says food marketing changes alone won't solve the obesity problem but she says they will help parents make healthier choices for their children.

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