CHICAGO (AP) -- Bowling, long practiced in environments fogged with cigarette smoke by beer-gulping people clothed in polyester, has gone upscale.
Now pins are sent flying to loud pulsating music by young professionals taking sips of martinis before they launch the ball down the lane.
After two decades of decline, bowling is rolling with a polished new look. The number of traditional alleys and weekly bowlers may be dropping, but "bowling centers" with disco-esque light shows and mounted monster speakers are making the sport popular again.
Chris Paul, the N-B-A rookie of the year last year, recently signed on as spokesman for the U-S Bowling Congress. LeBron James not only has his own ball, he's putting a couple of lanes in the new house he's building.
Mark Miller of the Bowling Congress says as good as things are now in the 10 (b) billion dollar industry, it will be five or ten years before bowling really takes off.