They're usually called media launches but today a local museum mixes it up and calls it a cake launch.
Announcing an event they're holding in the Fall, Discovery Center Museum launched cakes to promote the Food Networks Ace of Cakes host Duff Goldman's visit to Rockford.
He's best known for his freaky cake designs and intricate decorations, sometimes he even uses blow torches and chain saws.
Goldman's coming to Discovery in October to teach the science behind building a unique cake.
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