Cocaine Energy Drink

CHICAGO (AP) -- State officials are calling for the removal of a beverage called "Cocaine Energy Drink" from Illinois shelves.

Attorney General Lisa Madigan is threatening legal action against the company that markets the product. The drink has a high caffeine content and is marketed as a "legal alternative" to the drug.

Madigan says the product glamorizes drug use. She says the marketing and sales of the product violate state law by promoting the use of illegal drugs.

Las Vegas-based Redux Beverages markets the beverage. Its inventor, Jamey Kirby, has said the name came to him at an early morning brainstorming session.

Illinois Department of Public Health Director Eric Whitaker says calling an energy drink cocaine and marketing it to kids contradicts the message that kids should stay away from drugs.


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