OAK BROOK, Ill. (AP) -- Oak Brook-based McDonald's is reviving its campaign to banish the word "McJob" from dictionaries -- this time setting its sights on the vocabulary of Britons.
Officials at the world's largest fast food company say they'll launch a public campaign in May to get the U-K's dictionary houses -- including the revered Oxford English Dictionary -- to remove references to "McJob."
The dictionary defines it as "an unstimulating, low-paid job with few prospects."
McDonald's says that definition is inaccurate and a disservice to the company and its work force.
But purging the word from dictionaries won't be easy.
Editors at the Merriam-Webster dictionary declined to remove "McJob" in 2003, saying it was accurate and appropriate.
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