Oak Brook-based McDonald's is switching NBA superstars in its advertising lineup, replacing Kobe Bryant with Yao Ming.
The hamburger giant announced a multi-year endorsement deal Thursday with the seven-foot-five Houston Rockets center. It says his larger-than-life personality and global appeal make the native of Shanghai, China, a perfect fit for the world's largest restaurant company.
Yao says he's been a big fan of McDonald's since the first restaurant opened in China ten years ago. Bryant's once-wholesome image has been damaged since he was accused of sexual assault last year. McDonald's didn't renew his three-year agreement after it expired December 31.
McDonald's executive marketing director Larry Light says Yao will play a key role in McDonald's global marketing plans. Terms of his deal weren't disclosed.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.