McDonald's Severs Endorsement Ties with Kobe Bryant

By: 23 Newsroom
By: 23 Newsroom

McDonald's is not renewing its contract with Kobe Bryant, costing the NBA superstar another lucrative endorsement while his sexual assault case remains unresolved.

The fast-food company said today that its three-year deal with the Los Angeles Lakers guard expired on December 31 and was not renewed. A spokesman for the company declined to elaborate.

Companies typically extend stars' endorsement contracts when they remain at the top of their game like the 25-year-old Bryant is. He is a five-time All-Star who helped the Lakers win NBA championships in 2000, 2001 and 2002.

Bryant's once-wholesome image took a hit when a woman accused him last year of sexually assaulting her. He has denied the charge and said the sex was consensual.


23 WIFR 2523 North Meridian Road Rockford, IL. 61101 Business: 815-987-5300 Fax: 815-965-0981 News: 815-987-5330 Fax: 815-987-5333
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 587132