First it was Seattle, then the West Coast, then most big U.S. cities, and more recently it was Rockford coveted as a new territory by coffee purveyor Starbucks.
Now having invaded the stateline, Starbucks felt safe enough to tackle a really tough market.
Paris, France, the first of what is expected to be several Starbucks opened in the city of light Friday.
It is daring to export American lattes to a culture, which prides itself in having invented the café and where having coffee is a social event.
Whether Parisians take to iced coffees and frappaccinos is a gamble.
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