American Family Dominates Market in Wisconsin

UNDATED (AP) -- A new report show American Family continues to dominate the home and auto insurance markets in Wisconsin.

The Madison company insures more than one in every four homes and nearly 23% of motorists.

The Commissioner of Insurance report shows Northwestern Mutual of Milwaukee tops the list of individual life insurers in Wisconsin.

Metropolitan and Minnesota Life Insurance are in a tight race for selling group life coverage.

State Farm is number two in homeowner insurance premiums with about 15% of the market share and second in auto insurance with 12%.

The report also shows individual accident and health coverage is growing rapidly in Wisconsin. That follows a national trend because more and more businesses, especially small ones, are finding it too expensive to provide group health benefits.


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