Wendy Perks Fisher was the very first full time executive for Rockford’s visitor bureau. In her position she is the driving force behind $250 million of annual revenue for the community.
At a press conference Thursday she announced that she will be retiring some time this June. Perks Fisher was responsible for many public projects most notably the promotion of Rockford as an amateur sports destination.
The people who work closest with her say she is always dreaming up new ways to drive the economy by bringing tourism into the area.