On Tuesday the River District Association kicked off a campaign to promote the loft-style, urban living opportunities available in the River District.
The association says downtown residents will help sustain the existing businesses, arts and cultural opportunities already available.
317 Market Street Gallery and Lofts was one of the first "Loft" Projects downtown, and it just celebrated its 20th anniversary.
Leaders hope the campaign will reach out to potential renters, buyers and developers in the Rockford region.
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