Mall Changes

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The makeover is finished and now they are ready to show off their new look.

Jacqueline Walraven just returned from vacation and says, “We have been gone on vacation for the past six weeks. I really like what they have done. I feel like I am still on vacation. I don’t feel like I am in Rockford.”

Recently, Ann Taylor Loft opened and that makes eight new stores vying for space at the mall. Downstairs Mary's Market is open for business after relocating to the mall from their East State Street shop.

A familiar favorite is returning; Fannie May will once again occupy their former second floor location. This is the first time in years that the mall is close to 100 percent occupancy.

CherryVale Mall general manager, Mark Peterson, says, "Now we have more demand for in line space than we have available which is a different twist."

The facelift not only consists of new tenants but a new interior design. The second floor is carpeted. There is new tile on the first floor. The landscape has completely changed from bottom to top, but one of the hardest adjustments for shoppers is how to get around. Since the mall took out the middle escalators, a glass elevator is the best way to open doors to new stores.

Mall visitor Abdel Hernandez was disappointed to see the escalator removed. He tells 23 News, “I can’t believe they took that out. It is a lot harder to get go to stores.”

Peterson says, "People are confused by vertical transportation but we are getting signs out so people know how to get around."

It’s a new look just might be the best present CherryVale Mall can give itself and shoppers this holiday season.

The mall is already seeing increased traffic since the renovations. There will be a grand reopening November 11 where we can expect to see plenty of special sales.