American TV Shoppers: Watch Out for Checkout Errors

By: WIFR Newsroom
By: WIFR Newsroom

WISCONSIN (WIFR) -- Bargain shoppers who are hitting up their local American TV & Appliance store’s going out of business sale need to pay close attention to the price at the register when they check out. Weights and Measures inspectors from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) conducted a price verification survey at each of the seven American TV stores in Wisconsin on Monday and found that 5.5 percent of the items checked rang up higher than the advertised price.

Wisconsin law requires that stores charge the lowest advertised price. Consumers are entitled to a refund when they are overcharged.

DATCP inspectors checked a total of 325 items at the stores. The highest overcharge on a single item was $314.44 at the Casaloma Drive store in Appleton.

The store with the highest number of overcharges was the West Beltline Highway store in Madison. Of the 50 items checked, seven were overcharged at the register. When the inspector returned to the store on Tuesday, February 25, the errors had been corrected.

DATCP advises consumers to:

Take the sticker or tag from the item with you to the register.
Compare the sticker price to the price that rings up at the register.
Ask questions before you pay.

American TV says consumers should be vigilant, to make sure they get exactly what they expect at the advertised price and says the vast majority of the “Checkout Errors” claimed by DATCAP were on unboxed items from their Closeout and Demo centers where they were offering the item for less than the same item in a box. American TV reports they informed the state investigators of this. The store says the process for selling Clearance and Demo center items has included a markdown at the register, and the store says it feels confident that consumers will pay the price as tagged.


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