His heirs have gone to court to stop an apparel manufacturer from using the King of Cool's name and likeness to promote its products without their consent. Chadwick McQueen and The Terry McQueen Testamentary Trust say in a lawsuit filed in federal court that McQueen's name and likeness have been ripped off by Belstaff USA. They've asked the court to stop the company from marketing jackets, coats, sweaters, T-shirts, pants and shoes under the name of the actor. McQueen, who starred in classics such as "Bullitt" and "The Great Escape," died in 1980.