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Posted: 8:09 AM Jan 28, 2009
Digital Delay a Relief to TV Networks
The big broadcast networks will catch a break if the planned transition to digital signals is put off from February until June. Except for CBS, they're already suffering terrible ratings.
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The big broadcast networks will catch a break if the planned transition to digital signals is put off from February until June. Except for CBS, they're already suffering terrible ratings.
The House is expected to follow the Senate in putting off the switch until June 12. The delay was pushed by the Obama administration.
That means the transition, which is expected to leave millions of households at least temporarily without TV pictures, will take place after the TV season is over -- when ratings matter less.
With warmer weather and more reruns, fewer people are watching ABC, CBS, NBC and Fox in June than in February, anyway.
Latest Comments
Posted by: Jim
Location: Winnebago
on Feb 8, 2009 at 11:00 PM
The Feb. 17 digital conversion deadline was established more than a year ago when the economy was not in the bad shape it is now. The government has realized this and delayed the date to June because of this. I find it very irresponsible of the local TV stations not to also delay the conversion to digital. There are many families out there that can not afford the converter boxes and the coupon system is now depleted to help them out. I am sure the stations were not happy in the first place when the Feb. 17 deadline was set. I think they are now only hurting the people that can not afford to convert by not delaying as the government is allowing.
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