UNDATED (WIFR) -- It continues to be a sticky situation for gum companies after sales fall another 3.1% last year. A market research firm is now attributing much of that loss to iPhones.
According to Euromonitor International, gum sales have declined 15% since 2007 which was the year the iPhone came out.
The belief is that supermarket checkout lines have long strategically been stocked with gum so that shoppers would reach for a pack to stave off boredom. Now that we have smartphones, there's less boredom in the checkout line and less desire to make the impulse buy of a pack of gum.